The Art Gallery Of Online Success

A press release telling about “Stevie, the Water-Skiing Squirrel” will never get that talented mammal on the TV news.
But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.
Words on paper or screen alone do not make a TV story. […]

Pay per click advertising is big business online. The
two biggest players are Google Adwords and Yahoo’s Search
Marketing (formerly known as Overture, and before that
Goto.com). Not to be left behind, “Ask Jeeves” has burst
onto the scene with its own “Sponsored Listing” program.
See http://sponsoredlistings.ask.com/
Ask Jeeves has always shown sponsored ads on their […]

Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to […]

During this season with the kids home, vacations to take, cookouts to have or attend, and all the other good things going on, it’s easy to put some of our more important business routines on hold, to include marketing. We continue to deliver our goods and services, pay our bills, and collect our due, […]

Themed corporate special events are a means to have an quick focal point for participants who might feel uneasy going to a convention hall type of atmosphere. If employees surface and discover a fun sports bar, road rally or sand castle building theme they’ll instantly start to relate to one another around this central theme. […]

When you create an AdWords campaign you have a choice as to whether you want your ads to appear on Google’s network of content sites. These are sites that have signed up for Google’s Adsense program, which allows them to display AdWords ads on their pages. Generally speaking, this is not very targeted traffic. Google […]

If you are the owner of a website, especially one with a large audience, there are numerous ways in which you can earn an income from advertising. The best part is is that it’s so easy. Most people think that you need to actually sign up companies or accounts on an individual basis. This is […]

The following is a four-step system you can apply anytime you
need to find a new niche audience to target and profit from.
1. Initial Brainstorming
This first step is best approached with a very open mind and a
notebook and pen handy. The idea is to seek topics that are
outside your current realm of knowledge. One of the […]